Buying Technology
Free checklists, templates, and frameworks covering Buying Technology. Built from real-world execution, designed to save you time.
How do I vet a software vendor, especially a new one?
Ask for evidence of habits, not years in business. Eight checks you can run on any agency, including us, and what a good answer and a warning sign look like.
One backend for the app and the web: the right call?
For a first release where several roles share data in real time, one backend usually beats one per app. The trade-offs, the lock-in question, and how we built five surfaces on one backend.
What should a tech handover and a maintenance agreement cover?
A handover leaves you holding every account, repository, secret and renewal date. A maintenance agreement says what it covers, what it doesn't, and how it ends. Two checklists you can hold any vendor to.
What should go in version 1 of a custom platform?
Put in the one workflow that proves the idea, and write down what's out as carefully as what's in. A scoping method from a 30-day clinic-platform build.
Can our marketing team publish without waiting on a developer?
If every blog post or page change needs a developer, content slows to the speed of the engineering queue. What a publishing setup should let marketers do alone, what should stay with developers, and the CMS we built and now run our own hub on.
Where should our app's data live, and what does DPDP mean for us?
Choosing where data is hosted, what you collect, how people consent and delete are design decisions you make before launch. What India's DPDP rules reportedly require and when, what the App Store already requires, and what we built in. Not legal advice.
Should we build custom software or buy SaaS?
A three-question test for owners deciding between buying a tool, configuring one they already pay for, and building something custom. With two of our own builds, one that stayed a spreadsheet and one that couldn't.
Should one vendor build the product and run the go-to-market?
One team for tech and go-to-market removes hand-offs, and creates a conflict of interest. When to combine, when to split, and what we do: we sell both, so read this with that in mind.
How do you stop double bookings when a request is retried?
Retried taps, flaky networks and two people clicking at once are normal. Idempotency keys, version-guarded writes and transactions are how a booking system survives them. With what we found in our own queue.
Will my team actually use the new system?
Adoption fails when the new system is one more screen on top of the old habits. How to design for the five tasks each role does daily, and how to roll out so the old sheet actually retires.
How do you test a system before real users arrive?
A demo that works proves little. Test the things real days do to a system: concurrent use, retries, abuse, and a release that goes out half-finished. Three problems we found in our own build, and what we still haven't fixed.
Will the new site get found? A technical SEO and AI-search checklist
A rebuild can quietly delete the search visibility you already have. Ten technical checks to run before a relaunch, what helps AI assistants quote a page, and what nobody can honestly promise.
Industry insights, once a month
New case studies, healthcare, marketplace, B2B SaaS and industrial breakdowns, and the engineering notes behind what we ship. One short email a month, no fluff.
We never share your data — see our Privacy Policy for details.