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100%
Fits your process
Stages, fields and automations mirror exactly how your team already sells — no workarounds for software limits.
CRM Development
Custom CRM software built around how you actually sell
Generic CRMs make your team bend to their template. We build CRM systems tailored to your exact pipeline — with AI lead scoring and WhatsApp integration — and you own it forever, free to extend it as you grow.
No obligation · Free scoping call · Delivery in days, not months
Built for
What we build into your CRM
Sales teams bending their process to fit a generic CRM, or outgrowing the limits of an off-the-shelf tool.
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Custom sales pipeline
Stages, fields and automations that mirror exactly how your team sells.
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AI lead scoring
Automatically rank and route leads by likelihood to convert.
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WhatsApp & email built-in
Message leads and log every conversation without leaving the CRM.
What is custom CRM development?
Built to support your existing infrastructure
Custom CRM development means building a customer-relationship-management system around your specific sales pipeline, data, and workflows — rather than subscribing to an off-the-shelf product and bending your process to fit it. You get exactly the fields, stages, automations and reports your business runs on, and nothing you do not.
Diagram: your website sits at the centre of a connected system. A CRM and an AI chat assistant feed data into the site; the site in turn triggers automation workflows, a booking flow, and analytics event tracking. The AI chat and booking integrations are custom-built for you; the rest are standard connections. Further tools can be added.
Why choose us
Why custom over Salesforce or HubSpot
Measurable outcomes, and a system your team can own after launch.
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Unlimited
Scales with your team
Add users, pipelines and branches without hitting a wall or a pricing tier.
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AI
Lead scoring built in
AI scoring and WhatsApp messaging ship in the core, not locked behind a higher tier.
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∞
Own your data
Your customer data lives in a database you own — exportable, never held hostage by a vendor.
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4–8 wks
Live fast, demoed weekly
Most custom CRMs ship in 4–8 weeks, with working software in weekly demos.
Cited research
◆
CRM software can increase sales by up to 29% and sales-team productivity by up to 34%.
Salesforce
How we build your CRM
How we deliver
A proven phased approach — from scoping to post-launch support — that keeps you in control at every step.
- 01
Map your pipeline
Week 1We document your real sales stages, data and reporting needs.
- 02
Design the system
Week 2–3We design the schema, automations and dashboards, then plan the build with you.
- 03
Build & migrate
Week 3–4We build it and migrate your existing leads and contacts cleanly.
- 04
Train & support
OngoingWe onboard your team and provide post-launch support and iteration.
CRM development stack
Architecture & stack
GarunaCDX builds crm development on a modern, server-first stack chosen for speed, SEO, and ownership — so the system is fast on day one and yours to extend forever.
1
Frontend
- Next.js
- Supabase
- PostgreSQL
2
Backend & Data
- Node.js
- n8n
- WhatsApp Business API
3
Infrastructure
- OpenAI
Flexible engagement plans
4–8 weeks
4–8 wksBuild time
Launch Sprint
4–8 wks
For teams that need a focused first release.
- Pipeline built to your exact process
- AI lead scoring & routing
- WhatsApp + email built in
- Real-time manager dashboards
- Clean data migration & team training
Most popular
Growth Build
4–8 wks
For businesses ready to scale.
- Everything in Launch Sprint
- Custom sales pipeline
- AI lead scoring
- WhatsApp & email built-in
- Real-time dashboards
Platform Partner
Ongoing
For complex systems needing long-term engineering.
- Everything in Growth Build
- Workflow automation
- Role-based access
- Dedicated engineering retainer
- Direct line to the founding team
The numbers behind the approach
Independent research on why speed, structure and server-rendering matter.
◆
CRM software can increase sales by up to 29% and sales-team productivity by up to 34%.
Salesforce
Frequently asked questions
Off-the-shelf CRMs are faster to start but force your process to fit their template. A custom CRM fits your exact pipeline, includes AI and WhatsApp in the core, scales to your whole team without restriction, and keeps your data in your own database with no vendor lock-in. For teams that have outgrown a generic tool, custom usually wins.
Yes. We migrate contacts, deals, history and notes from spreadsheets, Salesforce, HubSpot, Zoho or any export, and validate the data before go-live.
Most custom CRMs ship in 4–8 weeks depending on the number of pipelines, integrations and automations. You see working software in weekly demos throughout the build.
Related services
Ready to get started?
Build a CRM that fits your business
Book a free scoping call. We will map your sales process and show you what a CRM built for your exact pipeline looks like.
GarunaCDX Engineering Team
Software & AI engineers, Navi Mumbai
Reviewed by GarunaCDX Founding Team · Last updated June 2, 2026